Associate Professor, Interim Chair of Interior Design, School of the Arts at Virginia Commonwealth University
Design Will Not Change The World
Roberto Ventura challenges conventional design thinking and problem solving to transcend boundaries.
Writing this title is not easy. Having dedicated my life to practicing and teaching design, I believe in its importance and power. But, when we analyze impactful design, we often find its companion action statement — “it changed the way we talk/operate/engage/think/other verb” — following closely behind. The important ingredient in all this is the pronoun we. Design, at its best, facilitates human development. Without a human agent operating on it, design is inert.