Design Futures Council

DFC Leadership Summit on the
Future of Technology & Applied Innovation


La Jolla, California | January 10 — 11, 2024

AI – De-mystifying, Optimizing, and Cautions

La Jolla, California | January 10 — 11, 2024

The new reality is here. Status quo for the design professions is no longer relevant. The new understanding of what it means to work, where to work, and how to work has changed and is continuing to change. The mainstreaming of AI and the all-encompassing digital/data context is redefining traditional business practices, client and consumer motivations, personal and professional priorities, and how we collectively will view reality. Transformation is no longer an option, but rather, a mandate for resilience.

How do we sift through all the hyperbole, befuddlement, and fear around AI? This topic is too large to figure out on our own – it requires a fellowship of collaborative thinkers and a more rounded definition and application. We’ll be hearing from a global scientist, a Nobel Laureate, leaders in design, thought-leading Academics, and AI commercial leaders around the most critical of themes: demystification, optimization, and caution.

The event starts at 9:00am on the 10th and ends at 5:00pm on the 11th.


Sheldon L. Glashow
Sheldon L. Glashow, Ph.D.
Nobel Laureate (Physics)
Michael Hodge
Michael Hodge
Digital Practice Quality Principal, TVS
Paul Horowitz
Paul Horowitz, Ph.D.
Physicist and Co-author,
"The Art of Electronics"
Robert K. Otani
Robert K. Otani, P.E.
Chief Technology Officer,
Thornton Tomasetti


LaValencia Hotel, LaJolla California

The La Valencia Hotel

La Valencia Hotel
1132 Prospect Street
La Jolla, CA 92037

We have secured a room block at a rate of $369/night for January 9, 10, and 11. Please book your room directly with the hotel by calling 800.451.0772 and ask for the room block named Design Futures Council. Please be sure to make your reservations by December 9 to take advantage of the discounted rate.


In order to ensure appropriate distancing at the venue, registrations will be limited.   Please fill out the registration form below.

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